Retail and E-Commerce Operations Without the Vendor Sprawl

Connect your online store, wholesale portal, and inventory on one subscription. Stop re-entering data between platforms and stop paying for tools that don't talk to each other.

Field Service Operations platform
The Challenge

The Reality of Running Retail and E-Commerce

Your online and offline channels don't share inventory.

A customer orders online. The item was sold in-store yesterday. Nobody updated the stock count. You oversell and have to apologise. Or you hold stock back from online to avoid the problem, which limits your online revenue.

Your D2C storefront and your B2B portal are different systems.

Managing two separate platforms for the same inventory means separate logins, separate stock updates, and separate financial reconciliation. It shouldn't be this complicated.

Wholesale buyers are still ordering by phone and email.

Trade customers place orders by phone. Someone re-enters them into your system. A confirmation goes out by email. By the time an order is processed, your stock count may have changed.

Returns, credits, and adjustments are manual.

When a customer returns an item, updating the stock, the invoice, and the customer record requires touching three or four systems. Errors compound.

HOW HYKMAH SOLVES THIS

Your Storefront, Wholesale Portal, and Inventory — Finally in Sync

Three products designed to work together under one subscription.

Sellwise — D2C E-Commerce

Your branded D2C storefront with built-in order management, customer accounts, and direct accounting sync. Sell online without stitching together a stack of third-party tools.

  • Storefront & Catalogue — Build a branded online store with full product catalogue and variant management. Present your range exactly how you want it, with no third-party themes required.
  • Order Management — Track every order from placement through to fulfilment. Manage shipping integrations and monitor delivery status without leaving the platform.
  • Customer Accounts — Give customers visibility over their own order history, account details, and return requests. Reduce inbound support by letting buyers self-serve.
  • Accounting Sync — Orders sync directly to Xero, MYOB, or QuickBooks on completion. No manual data entry, no reconciliation lag.
  • Shipping Integrations — Connect your preferred carriers and monitor delivery status directly from the platform. No separate shipping dashboard, no manual tracking updates.

Orderlink — B2B Ordering Portal

Wholesale buyer portal with account pricing, real-time stock visibility, and order approval. Trade buyers order online instead of by phone.

  • Account Pricing — Show each trade buyer their negotiated rates and approved product range. No cross-contamination between accounts.
  • Real-Time Stock Visibility — Wholesale buyers see live availability from Stockwise before placing an order. No overselling to trade accounts.
  • Order Approval Workflow — Set purchasing controls per account. Orders route through approval before confirmation is sent.
  • Self-Service Portal — Trade buyers access their own order history, invoices, and account details without calling your team.
  • Automatic Sync — Orders flow directly to inventory and your accounting platform on placement. No manual re-entry required.

Stockwise — Inventory Management

The inventory layer that keeps your D2C store and wholesale portal in sync across every location. One stock record, updated in real time — so you never oversell a channel again.

  • Single Inventory Record — One stock count shared across your D2C storefront, wholesale portal, and physical locations. What's sold is sold.
  • Multi-Warehouse Tracking — Manage stock across multiple locations with per-warehouse visibility. Know exactly what's where at a glance.
  • Purchase Order Workflows — Raise purchase orders and update stock automatically on receipt. Keep inventory current without manual counts.
  • Reorder Alerts — Set low-stock thresholds per product and get notified before you run out on your best sellers.
  • Accounting Integration — Stock movements sync directly to Xero, MYOB, or QuickBooks. Keep your books accurate without touching them twice.
WHICH SCENARIO FITS YOUR BUSINESS?

Find Your Starting Point

Scenario A - D2C Only

Selling direct to consumers online, no wholesale channel

Your situation: You need a clean storefront, order management, and accounting sync. No wholesale complexity, no B2B portal.

What you need:

Sellwise for your D2C storefront, with Stockwise for inventory management.

What it costs:

Hykmah offers a free tier, with paid tiers at $50 and $350 AUD/month. See Hykmah pricing for tier details.

How to get started:

Sign up and start building your storefront. No sales call needed.

Get Started Free
Hykmah platform mockup
Hykmah platform mockup
Scenario B — D2C + Wholesale

Selling both D2C online and to trade accounts

Your situation: Both channels need to connect to the same inventory. Stock sold to a trade buyer should not be available for a D2C order.

What you need:

Sellwise, Orderlink, and Stockwise. All three on one subscription with shared inventory.

What it costs:

Hykmah offers a free tier, with paid tiers at $50 and $350 AUD/month. See Hykmah pricing for tier details.

How to get started:

Sign up to explore all three products, or book a demo to see how they work together.

Get Started Free
Scenario C - Multi-Channel + Complex Operations

Multiple locations, complex pricing rules, or ERP integration

Your situation: Off-the-shelf combinations may not cover everything. Custom portals, white-labelled buyer interfaces, or ERP connectors require a scoping conversation.

What you need:

Products plus custom integrations. A discovery call to scope the right build.

What it costs:

Scoped to your requirements. Talk to our team about the right combination of products and custom work.

How to get started:

Book a discovery call. We'll understand your operation and recommend the right setup.

Book a Discovery Call
Hykmah platform mockup
Ecosystem Advantage

Connected Channels vs Disconnected Vendors

Need
Without Hykmah
With Hykmah
D2C storefront only
Standalone e-commerce platform, separate accounting sync
Sellwise — AUD pricing, accounting sync included
D2C + wholesale
Two separate platforms, separate inventory, manual stock reconciliation
Sellwise + Orderlink — one subscription, shared inventory
D2C + wholesale + inventory
Three vendors, three integrations, stock reconciliation across all
Sellwise + Orderlink + Stockwise — one inventory record across all channels
Multi-channel + ERP
Multiple vendors plus integration consultancy
Custom-quoted, one platform, one vendor
For Complex Operations

When You Need More Than Off-the-Shelf

 Some multi-channel retail operations need ERP integrations, custom buyer portals, or white-labelled storefronts that go beyond standard product configuration. Our team can scope and build it.

What we build

Custom ERP and 3PL integrations
White-label buyer portals
Multi-location and multi-entity configurations
Complex pricing engine setups

How it works:

Discovery call
Scoping
Fixed-price proposal
Build & deliver, with ongoing Australian support
Recommended Products

Products That Power Retail & E-Commerce

Sellwise – D2C E-Commerce

Branded online storefront with order management, shipping integration, customer accounts, and accounting sync.

View Sellwise

Orderlink – B2B Ordering Portal

Wholesale buyer portal with account pricing, real-time stock visibility, order approval workflow, and accounting sync.

View Orderlink

Stockwise – Inventory Management

Multi-channel inventory tracking with real-time sync to Sellwise and Orderlink, purchase order workflows, and accounting integration.

View Stockwise

Common Questions About Retail & E-Commerce on Hykmah

What Hykmah products are recommended for retail businesses?

The core retail stack is Sellwise for D2C e-commerce, Orderlink for wholesale B2B ordering, and Stockwise for inventory management. All three run on the same Hykmah subscription and share one inventory record. If you only sell D2C with no wholesale channel, start with Sellwise and Stockwise. Add Orderlink when you're ready to give wholesale buyers a self-service portal.

How much does it cost?

Hykmah offers a free tier, with paid tiers at $50 and $350 AUD/month. Sellwise, Orderlink, and Stockwise are available across these tiers with different inclusions at each level. See the Hykmah pricing page for tier details.

How does inventory sync work across channels?

Stockwise is the single inventory record that both Sellwise and Orderlink read from. When a sale is made through either channel, stock levels update in real time across both. There is no periodic sync or manual reconciliation required — overselling is prevented at the point of order.

Can wholesale buyers see their account pricing?

Yes. Orderlink supports account-specific price lists. Each buyer logs in and sees only the pricing configured for their account, including tiered pricing, volume discounts, and minimum order quantities. Pricing is enforced by the system, not manually checked by your team.

What if I need to integrate with an ERP or 3PL?

Custom integrations to ERP systems, 3PLs, and other platforms are available as scoped projects. Book a discovery call and our team will assess your requirements and provide a fixed-price proposal.

Can I migrate from my current platform?

Data migration support is available. Contact our team for assistance importing your product catalogue, customer records, and order history from other platforms

Ready to Connect Your Channels?

Start with the products you need — or talk to our team about the right combination for your retail operation.