D2C Ecommerce Without the Transaction Fees
Sellwise is a D2C ecommerce platform purpose-built for Australian brands. Zero transaction fees, native Afterpay and Australia Post, and built-in marketing — all included at a flat AUD price, with no app stack required.
Who Is Sellwise For?
Built for Australian D2C brands who are tired of paying transaction fees and bolting on apps just to run a basic online store.
D2C Fashion & Apparel
You're selling direct to consumers with multiple variants, seasonal drops, and a growing email list — and you're paying Shopify transaction fees plus a separate Klaviyo subscription just to run it. Sellwise includes native buy-now-pay-later, built-in email marketing, and zero transaction fees. One flat AUD price, nothing bolted on.
Food & Beverage Brands
Your fulfilment is complicated — perishables, Australia Post integration, and customers who want to subscribe for regular deliveries. Every other platform charges extra for the features you actually need. Sellwise includes subscription ordering, carrier integration, and complex fulfilment rules without assembling an app stack to get there.
Artisan & Handmade Goods
You're ready to move off Etsy or launch your first standalone store, but WooCommerce needs a developer and Shopify charges you every time someone buys. Sellwise gives you a fast, professional storefront you can set up yourself — with no transaction fees and no technical overhead.
Growing Retail Brands
You've hit the ceiling on your current platform and you know it — but enterprise ecommerce feels like overkill. Sellwise is a B2C ecommerce platform that gives you multi-warehouse inventory, marketing automation, and multi-channel selling, billed in AUD at a flat rate. No USD pricing, no FX surprises, no per-app fees compounding every month.
The Hidden Costs of Shopify
- 2% transaction fees on every sale (Basic plan)
- USD pricing with unpredictable FX rates
- Essential apps cost $45–200/month extra
- Afterpay and AU Post require paid apps
- Email marketing (Klaviyo) adds $45+/month
- On $100K in sales, you pay $2,000+ in transaction fees alone.
The Sellwise Difference
- A direct to consumer platform built for Australian brands with no transaction fees
- Local billing with no currency surprises
- All features included, no app store dependency
- Native Afterpay, Zip Pay, Australia Post
- Built-in email marketing (5,000 emails/month)
- Save 50–65% on total cost of ownership vs Shopify.
Everything You Need to Sell Online
From storefront to fulfilment, Sellwise handles your entire ecommerce operation.
Mobile-Responsive Storefront
Beautiful, fast-loading storefronts that look great on every device. Optimised for mobile shoppers.
Product Catalogue
Manage unlimited products with variants, images, pricing, and inventory tracking all in one place.
Secure Checkout
SSL-secured checkout with Stripe, PayPal, Afterpay, and Zip Pay. Optimised for local shoppers.
Local Payment Options
Native Afterpay and Zip Pay integration. Let customers pay their way with buy-now-pay-later options without a paid app.
Multi-Carrier Shipping
Real-time rates from Australia Post, Sendle, StarTrack, and CouriersPlease. Carbon-neutral shipping options.
Built-in Email Marketing
Abandoned cart automation, customer segmentation, and promotional campaigns without extra apps.
Inventory Management
Multi-warehouse inventory allocation, low stock alerts, and real-time sync with your fulfilment operations.
Customer Accounts
Customer registration, order history, wishlists, and segmentation for personalised marketing.
Discount Engine
Promo codes, automatic discounts, volume pricing, and flash sales to drive conversions and average order value.
Common Scenarios
See how businesses like yours solve ecommerce challenges with Sellwise.
D2C Homewares Brand Replaces Shopify App Stack with One Platform
Scenario: A D2C homewares brand selling direct to consumers online, previously on Shopify with 2 warehouses.
Challenge: Transaction fees and USD app costs eroding margins. Paying separately for Afterpay integration, Australia Post rates, and email marketing on top of platform fees.
Solution: Sellwise with zero transaction fees and all required features included — no separate app subscriptions required.
Organic Food Retailer Runs Storefront, Email, and Inventory from One System
Scenario: An organic food retailer running separate systems for ecommerce, email marketing, and inventory management.
Challenge: Three disconnected platforms creating high tech stack costs and frequent order accuracy issues from manual data entry between systems.
Solution: Sellwise as a single platform for storefront, email marketing, and inventory management — eliminating manual syncing between tools.
Artisan Collective Launches First Online Store Without a Developer
Scenario: A collective of 12 artisan makers with no existing ecommerce presence, needing a professional storefront fast.
Challenge: No existing online store. Needed professional ecommerce without technical complexity or high upfront costs.
Solution: Launched on Sellwise with payment processing, Australia Post shipping rates, and product catalogue configured out of the box.
When You Need More Than Your Online Store
Start with Sellwise. Scale without switching systems.
Most growing brands outgrow their ecommerce platform within 2 years and face a painful migration to a new vendor. With Hykmah, you just enable another product.
When you're ready for wholesale ordering (Orderlink), marketplace sync (Marketbridge), or membership programmes (Membrify), they're already part of your Hykmah subscription. Same platform, same users, same data.
No new vendor. No migration. No integration project.
Unlike standalone ecommerce platforms, Sellwise grows with your business.
What's Available:
- Stockwise — Multi-location inventory management and stock control
- Orderlink — B2B ordering portal for wholesale and trade customers
- Marketbridge — Multi-channel marketplace sync and vendor management
- Membrify — Membership management for subscription box and VIP programmes
Plus 10+ more products across operations, commerce, engagement, and industry verticals
All included in your Professional ($50) or Premium ($350) tier. No additional product fees.
Works With Your Existing Tools
Connect to the platforms you already use. Pre-built connectors with bi-directional sync, OAuth2 security, and webhook automation.
Accounting & ERP
Xero, MYOB, QuickBooks, NetSuite, Sage
Payments
Stripe, Square, PayPal, Adyen, eWAY
E-Commerce
Shopify, WooCommerce, BigCommerce, Magento
CRM & Marketing
Salesforce, HubSpot, Mailchimp, Klaviyo
Shipping & Logistics
Australia Post, FedEx, DHL, Aramex
Communication
Twilio, Slack, Microsoft Teams, SendGrid
